Fitness Redefined — 30s & 40s
Built For
Your
Peak Years
Premium training gear, apparel and programmes designed for people in their 30s and 40s who train with purpose.
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40+
Premium Products
3K+
Transformations
5★
Average Rating
2X
Faster Results
Our Mission
Train Smart.
Not Just Hard.
Your 30s and 40s are not a limitation — they are your greatest athletic advantage. You have the discipline, focus and consistency that 20-year-olds spend years building. All you need is the right gear and the right plan.
Explore the Store →Featured Gear
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COLLECTION
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Sports & Outdoors
Adidas Women Running Shoes for Adults - Performance and Style
€89,99
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Sports & Outdoors
Brooks Running Shoes for Adults | Supportive & Cushioned Ride
€119,99
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Hertwill
Combat Boots 583 355 500 - Latvian Army Boots, Rugged and Durable
€149,99
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MuramiFit
Dark Brown Leather Boots - 791 Tarkovsky Boots
€149,99
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MuramiFit
Durable Cordura Patrol Backpack | Backpack 063 | Galvi-Linda - Black - 35 L
€179,99
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MuramiFit
Durable Patrol Backpack | The Backpack 019 | Galvi-Linda - Green - 35 L
€249,99
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MuramiFit
Essential Fit Tee - Premium Unisex T-Shirt
€39,99
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MuramiFit
Essential Premium Hoodie
€59,99
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MuramiFit
Gold Standard Hoodie - Premium Luxury Apparel
€64,99
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MuramiFit
Gold Standard Tee - Premium Unisex Gold Edition T-shirt
€44,99
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MuramiFit
Gym Warrior Bag - Premium Fitness Bag for Demanding Workouts
€84,99
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Hertwill
Hiking Boots 550 - Green/Olive, Waterproof, Ankle High
€169,99
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Sports & Outdoors
Jute Yoga Mat | Eco-Friendly, Non-Slip, and Durable
€49,99
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Sports & Outdoors
Kettlebell Umbro 2kg - Durable and Effective Fitness Training
€29,99
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Activewear
Men's Compression Sportswear - Enhance Performance & Recovery
€64,99
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Activewear
Men's Joggers - Comfortable Jogging Pants for Men
€49,99
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Activewear
Men's Wool Long Sleeve Sportswear - Breathable & Moisture-Wicking
€79,99
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MuramiFit
Midnight Hydrator - Premium Black Stainless Steel Water Bottle
€44,99
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Hertwill
Military Backpack 114-070-03 BOL - Tactical Assault Pack
€265,47
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Hertwill
Military Boots 739 Winter - Dark Brown, Waterproof, Insulated
€149,99
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MuramiFit
Murami Blacklabel Jersey - Sleek High-Performance Apparel
€44,99
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MuramiFit
Murami Unisex Classic Tee - Timeless Style and Comfort
€29,99
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MuramiFit
Murami Whiteout Jersey - Luxe Fitness Wear
€44,99
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E-Book
MuramiFit 12-Week Body Reset Programme
€49,99
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E-Book
MuramiFit Free Fitness Starter Guide
€0,00
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E-Book
MuramiFit Hormone Optimized Fat Loss System
€89,99
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Sports & Outdoors
Nike Air Heights Coral Women's Trainer Shoes - Elevate Your Style
€99,99
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Sports & Outdoors
Nike Men's Hoodie - Hooded Sweatshirt for Men
€79,99
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Sports & Outdoors
Nike Men's Short Sleeve Shirt - Breathable & Moisture-Wicking
€49,99
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Sports & Outdoors
Nike Revolution 6 Running Shoes - Comfortable, Flexible, and Durable
€99,99
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Sports & Outdoors
Nike Tank Top Women Black - Comfortable, Breathable, and Stylish
€49,99
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Footwear
Nike Women Sports Trainer Shoes - Unleash Your Performance
€119,99
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Sports & Outdoors
Nike Women's Sports Jacket/Hoodie - Warm, Stylish, and Performance-Driven
€79,99
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Consumer Electronics
Portable Rechargeable Cup Blender | Smoothies on-the-go
€39,99
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MuramiFit
Premium Cuffed Beanie for Winter Style
€39,99
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MuramiFit
Premium Hat for Everyday Style
€39,99
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MuramiFit
Premium Sauna Towel for Hot Sauna Sessions - SAUNA SQUAD
€49,99
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MuramiFit
Premium Sauna Towel for Ultimate Comfort
€49,99
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MuramiFit
Premium Yoga Mat for Comfort and Grip
€74,99
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MuramiFit
Pure Flow - Premium White Stainless Steel Water Bottle
€44,99
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Sports & Outdoors
Reebok Men's Trainer Shoes - Train Hard, Train Smart
€99,99
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Sports & Outdoors
Reebok Women's Sports Shorts - Comfortable, Stylish, and Performance-Driven
€39,99
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MuramiFit
Trauma Bag 112 | Military Green | Medical Emergency Response
€174,99
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Hertwill
Tundra Trekking Titan Waterproof Hiking Boots - Unyielding Adventures
€169,99
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Sports & Outdoors
Under Armour Gym Bag - Durable, Water-Resistant, and Stylish
€39,99
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Sports & Outdoors
Under Armour Men Shoes for Adults - High-Performance Footwear
€139,99
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Sports & Outdoors
Under Armour Men's Sport Shorts - Black
€49,99
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Sports & Outdoors
Under Armour Sport Shorts XL - Comfortable, Breathable, and Performance-Driven
€39,99
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MuramiFit
Waterproof Hiking Boots | 550 Lichene | Black
€169,99
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Activewear
Women's Sport Compression Fit - Enhance Performance and Recovery
€79,99
Digital Programme
The Plan That
Actually Works
The MuramiFit e-book was built for real people with real schedules. No 2-hour workouts. No fad diets. Just a structured plan that fits your life and gets results. Start exactly where you are.
Built for your metabolism — not a 20-year-old’s
30-minute workouts that fit your real schedule
Nutrition guidance without cutting everything you love
Instant digital download — start today
GET IT NOW
Your Rules
No Excuses.
Just Results.
Stop waiting for the perfect time. Your body is ready right now. Whether you have 20 minutes or 60, whether you train at home or at the gym — this programme adapts to you.
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CATEGORY
Limited Time Offers
SUMMER SALE
20% off all orders over €80 — valid until 31 August 2026
Use code SUMMER20 at checkout
First order? Use WELCOME10 for 10% off
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What People Say
REAL PEOPLE.
REAL RESULTS.
★★★★★
“I was skeptical at 42. Three months in and I am in the best shape of my adult life. The e-book changed everything for me.”
★★★★★
“The Murami hoodie is incredible quality. I wear it to every session. The training plan that comes with the e-book — game changer.”
★★★★★
“Fast shipping to Finland and the quality of the hiking boots is outstanding. Already ordered a second pair for my wife.”